Backlinks continue to be one of the ranking factors, notably if you're looking to buy backlinks, get authoritative links, or buy backlinks cheap.
Instead of manually acquiring backlinks, growth-focused site owners exploit expired web addresses to get ranking power at scale — often through intelligent redirection tactics.
An expired domain is domain names that used to be owned but were abandoned. Once they go through their redemption and deletion cycle, they become available again — often holding backlinks, domain age, and occasionally residual traffic.
Many of these domains carry authority from reputable sources like Wikipedia, giving you a way to buy backlinks indirectly.
By registering such a domain, and adding a 301 redirect, you’re telling Google that the site has moved — and you pass its backlink profile.
Google has confirmed, 301 redirects pass full PageRank. view makes the process of using expired domains comparable to buying backlinks directly.
Start by finding expired domains with strong metrics using SEO tools. Double-check the backlinks are clean, and contextually appropriate.
Once confirmed, add it to your portfolio and point it to your money site. That way, you transfer link authority from the expired domain.
To scale the effect, combine the 301 strategy with guest posting, giving you a full-stack approach to acquiring backlink strength.
Unlike traditional link building — where you negotiate each backlink — expired domain redirection lets you get authority links at scale.
Ultimately, if you're planning to buy backlinks, leveraging aged domains with real Wikipedia backlinks and clean profiles is one of the most scalable methods to gain authority.